Pre-Survey Communication is a must do before launching any kind of employee engagement survey. Your organization’s leaders, managers, and general employee population need to understand the purpose and their part in its success. Depending on the size and structure of your organization, communication about a forthcoming employee survey may fall to members of the HR team, members of the communications team or to contracted communications specialists. As a rule of thumb, follow these eight tactics to encourage interest and bolster participation.
WHO is involved?
A good place to a) express the CEO/President’s personal commitment to employee engagement and why it matters, b) stress the need for everyone’s participation and honesty and c) assure anonymity is protected by a 3rd party company responsible for collecting, compiling and reporting data.
WHAT does the survey involve?
A brief explanation of the format, general themes or topics, and expected time to complete.
WHEN will the survey occur?
Survey release date, last day for submission and when results will be released.
WHERE can the survey be accessed?
Identify different access points (computers, cell phones, plant kiosks etc.)
WHY is it important to participate?
Emphasize the value of every response. Explain how the goal is to identify common themes and highlight improvement opportunities (from personal work/life balance and professional career development to current leadership and all points in between). If this survey follows another, whether recent or a few years back, talk about measuring performance against past benchmarks. Give an example of what’s resulted from previous survey feedback and how new insights will guide new initiatives.
American novelist and short story writer F. Scott Fitzgerald has been credited for observing “genius is the ability to put into effect what is on your mind.” Show the genius of your people and organization by communicating the merits of employee engagement and engaging employees in the opportunity to put into effect what’s on their minds.
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