This study is a shared effort across Canadian municipalities. By participating, you are contributing to a clearer understanding of how the sector listens to employees and how those practices can be strengthened over time.
1. What is this study about?
This study is a national research initiative examining how municipalities across Canada collect, use, and act on employee feedback.
It looks at:
- Listening methods (surveys, pulse, focus groups, etc.)
- How results are shared
- How organizations follow through on feedback
- What challenges municipalities are facing
The goal is to build a clear, practical benchmark specific to Canadian local government.
2. Who is conducting the study?
The study is being conducted by TalentMap, a Canadian firm that has worked with municipalities and public sector organizations on employee listening and engagement for over 25 years. The research is supported by provincial municipal associations across Canada, helping ensure it reflects the priorities and realities of the sector.
3. Why was I invited?
This is an invite-only study. Participants were selected to ensure representation across different provinces and municipality sizes.
Invitations are sent to the CAO or City Manager and / or the most senior HR / People & Culture leader.
4. Why is this study important?
This is the first national study of its kind in Canada focused specifically on employee listening in municipalities. Currently, municipalities have limited ability to: compare practices with peers, understand what approaches are working across the sector or benchmark against similar organizations. This study aims to fill that gap.
5. How will the results be used?
Survey responses will be:
- Combined with other responses
- Reported in aggregate only
- Used to identify patterns, trends, and common practices
6. Will my responses be kept confidential?
Yes. All responses are:
- Confidential
- Reported only in aggregate form
- Handled in accordance with professional research standards
- No identifiable data will be shared
7. How long does the survey take?
The survey takes approximately 10 to 15 minutes to complete.
8. What will I receive for participating?
Participants will receive:
- A customized report showing how your organization compares to municipalities across Canada on a range of employee listening practices
- The option to participate in a private briefing, reviewing your results and key insights in the context of the broader municipal sector
- An invitation to a municipal webinar series, where overall findings and practical implications will be shared
These resources are designed to support informed discussions with your leadership team and Council.
9. Is this connected to a sales process?
No. This is a research-only initiative. There will be no sales follow-up as a result of participation.
10. Why does my participation matter?
Because this is an invite-only study, each response plays an important role. Without broad participation, the sector continues to rely on assumptions rather than data.
Your participation helps:
- Ensure the findings reflect real municipal experience
- Contribute to peer learning across the sector
- Build a resource that other municipalities will rely on
11. Who can I contact with specific questions?
Sean Fitzpatrick – TalentMap Research Practice Lead sfitzpatrick@talentmap.com
