How to Measure Human Behavior: The 3 Requirement Criteria

measuring tape on a table with an apple and a glass of water

In order to identify the underlying processes as well as the ultimate ‘driving forces’ of human behavior, research has developed intricate techniques allowing for the collection of qualitative and quantitative measures that are indicative of an underlying personality trait, an emotional or cognitive state, or a specific problem-solving strategy. This relationship is referred to as […]