Verbatim Comments & Protecting Anonymity

Surveys were designed in the 1930s as a way to aggregate or count the opinions of a large number of people. Scale questions – the agree versus disagree, satisfied versus not satisfied and everything in between – are ways we derive statistics, turn attitudes into mathematical equations, compile and then extrapolate insights. The thing is responses to […]

The Imperatives of Employee Survey Identity Protection and Confidentiality


To land the big scoop journalists work hard to gain their source’s confidence. Not infrequently, identity protection accompanies trust. Without that veil of obscurity, a lot of headline stories would never see the light of day.  Deep Throat, the secret informant behind Watergate, is one of the most notorious. It was 30 years before Mark […]