Verbatim Comments & Protecting Anonymity
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Surveys were designed in the 1930s as a way to aggregate or count the opinions of a large number of people. Scale questions – the agree versus disagree, satisfied versus not satisfied and everything in between – are ways we derive statistics, turn attitudes into mathematical equations, compile and then extrapolate insights. The thing is responses to […]
The Imperatives of Employee Survey Identity Protection and Confidentiality
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To land the big scoop journalists work hard to gain their source’s confidence. Not infrequently, identity protection accompanies trust. Without that veil of obscurity, a lot of headline stories would never see the light of day. Deep Throat, the secret informant behind Watergate, is one of the most notorious. It was 30 years before Mark […]