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TALENTMAP — 2026 MUNICIPAL EMPLOYEE LISTENING RESEARCH STUDY
EMAIL CAMPAIGN — PLAIN TEXT VERSIONS
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Partner instructions:
  - Replace [Association Name] with your organization's name throughout.
  - Choose ONE subject line per email (A, B, or C) before sending.
  - Add your association's unsubscribe and legal footer where indicated.
  - CTA links to: https://talentmap.com/employee-listening-in-canadian-municipalities-2026/
  - Direct contact: Sean Fitzpatrick, sfitzpatrick@talentmap.com
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EMAIL 1 — INITIAL ANNOUNCEMENT / SHORT VERSION (~150 words)
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SUBJECT LINE OPTIONS (choose one):
  A: Be Part of Canada's First Municipal Employee Listening Benchmark Study
  B: New Research Opportunity for [Association Name] Members
  C: Your Municipality Is Invited: 2026 Employee Listening Research Study

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As a valued member of [Association Name], you are invited to participate in TalentMap's State of Employee Listening in Canadian Municipalities – 2026 — a first-of-its-kind national benchmark examining how Canadian municipalities listen to and act on employee feedback.

Participation takes just 10–15 minutes and is completely anonymous. In return, your municipality gains access to research that would otherwise cost thousands to commission independently.

What participating municipalities receive:
  - National peer benchmarking on employee listening practices
  - Early access to the 2026 State of Employee Listening Strategic Report
  - Insights on leadership, digital tools, and listening maturity
  - An invitation to a findings session reviewing key insights from across all participating municipalities

"Done right, employee listening drives engagement, strengthens leadership, and improves outcomes for your residents." — TalentMap

Learn More About the Study:
https://talentmap.com/employee-listening-in-canadian-municipalities-2026/

Questions? Contact:
Sean Fitzpatrick
CEO & Research Practice Lead, TalentMap
sfitzpatrick@talentmap.com

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Research conducted independently by TalentMap. Participation is voluntary, fully confidential, and carries no sales obligation or follow-up.
[Association unsubscribe & legal footer]


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EMAIL 1 — INITIAL ANNOUNCEMENT / LONG VERSION (~300 words)
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SUBJECT LINE OPTIONS (choose one):
  A: Be Part of Canada's First Municipal Employee Listening Benchmark Study
  B: New Research Opportunity for [Association Name] Members
  C: Your Municipality Is Invited: 2026 Employee Listening Research Study

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As a valued member of [Association Name], we are pleased to share an exclusive research opportunity with your organization.

TalentMap — Canada's leading employee listening research firm — is conducting the State of Employee Listening in Canadian Municipalities – 2026, an independent national benchmark initiative designed specifically for Canadian municipalities.

The study explores a critical question: How are municipalities currently listening to their employees — and what happens to that feedback?

The research examines how digital tools are being used for employee listening, how sentiment data reaches municipal leadership and elected councils, and what barriers prevent meaningful action on employee voice.

WHY YOUR MUNICIPALITY SHOULD PARTICIPATE

Participation takes just 10–15 minutes. Individual municipalities and respondents are fully anonymous throughout. In return, you'll receive:

  - National peer benchmarking comparing your practices to municipalities of similar size and structure
  - Early access to the 2026 State of Employee Listening Strategic Report before public release
  - A strategic roadmap drawn from aggregate findings
  - An invitation to a findings session reviewing key insights from across all participating municipalities

HOW IT WORKS

  1. Complete the 10–15 minute anonymous survey
  2. TalentMap analyzes submissions across all participating municipalities
  3. You receive your benchmark report and personalized strategic insights

"Done right, employee listening drives engagement, strengthens leadership, and improves outcomes for your residents." — TalentMap

This is independent research — not a sales pitch. It is designed to help municipal leaders make smarter, evidence-based decisions with the resources they already have. Space is limited and the study closes end of May 2026.

Learn More About the Study:
https://talentmap.com/employee-listening-in-canadian-municipalities-2026/

To participate or ask questions, contact:
Sean Fitzpatrick
CEO & Research Practice Lead, TalentMap
sfitzpatrick@talentmap.com

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Research conducted independently by TalentMap. Participation is voluntary, fully confidential, and carries no sales obligation or follow-up.
[Association unsubscribe & legal footer]


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EMAIL 2 — REMINDER (send 2–3 weeks after initial) / SHORT VERSION (~150 words)
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SUBJECT LINE OPTIONS (choose one):
  A: Still Time to Join Canada's Municipal Employee Listening Study
  B: A Quick Reminder: Research Study Now Open for [Association Name] Members
  C: Don't Miss Out — National Municipal Benchmark Study Underway

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As a valued member of [Association Name], a few weeks ago we shared an invitation from TalentMap. If your municipality hasn't registered yet, there's still time — but the study closes end of May 2026.

The State of Employee Listening in Canadian Municipalities – 2026 is Canada's first national benchmark on how municipalities listen to — and act on — employee feedback. Participation takes just 10–15 minutes and is fully anonymous.

Participating municipalities receive:
  - National peer benchmarking on employee listening practices
  - Early access to the 2026 State of Employee Listening Strategic Report
  - Leadership and organizational insights unique to Canadian municipalities
  - An invitation to a findings session reviewing key insights from across all participating municipalities

Don't miss this opportunity to benchmark your municipality alongside peers across the country.

Learn More About the Study:
https://talentmap.com/employee-listening-in-canadian-municipalities-2026/

Questions? Contact:
Sean Fitzpatrick
CEO & Research Practice Lead, TalentMap
sfitzpatrick@talentmap.com

---
Research conducted independently by TalentMap. Participation is voluntary, fully confidential, and carries no sales obligation or follow-up.
[Association unsubscribe & legal footer]


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EMAIL 2 — REMINDER / LONG VERSION (~300 words)
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SUBJECT LINE OPTIONS (choose one):
  A: Still Time to Join Canada's Municipal Employee Listening Study
  B: A Quick Reminder: Research Study Now Open for [Association Name] Members
  C: Don't Miss Out — National Municipal Benchmark Study Underway

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As a valued member of [Association Name], a few weeks ago we shared an invitation to participate in TalentMap's State of Employee Listening in Canadian Municipalities – 2026. Municipalities across Canada are already contributing — and we want to make sure yours doesn't miss out.

The study is straightforward: it takes just 10–15 minutes, your municipality remains fully anonymous throughout, and there is no cost to participate. In exchange, you gain access to national benchmarking data that would otherwise cost thousands to commission independently.

WHAT'S IN IT FOR YOUR ORGANIZATION

  - National peer benchmarking comparing your practices to municipalities of similar size and mandate
  - Early access to the 2026 State of Employee Listening Strategic Report
  - A strategic roadmap to strengthen your municipality's listening culture
  - An invitation to a findings session reviewing key insights from across all participating municipalities

WHAT THE RESEARCH EXAMINES

  -> How municipalities use digital tools for employee listening
  -> How employee sentiment reaches leadership and council to inform policy decisions
  -> What governance pathways exist between employee voice and organizational action

This is independent research — not a vendor pitch. The findings will help municipal leaders across Canada make smarter, evidence-based decisions.

The study closes end of May 2026. If your team has been meaning to register, now is the time.

Learn More About the Study:
https://talentmap.com/employee-listening-in-canadian-municipalities-2026/

To register or if you have questions, contact:
Sean Fitzpatrick
CEO & Research Practice Lead, TalentMap
sfitzpatrick@talentmap.com

---
Research conducted independently by TalentMap. Participation is voluntary, fully confidential, and carries no sales obligation or follow-up.
[Association unsubscribe & legal footer]


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EMAIL 3 — LAST CALL & DEADLINE / SHORT VERSION (~150 words)
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SUBJECT LINE OPTIONS (choose one):
  A: Study Closes End of May — Final Reminder for [Association Name] Members
  B: Last Chance: Register Before End of May
  C: Time Is Running Out — Municipal Employee Listening Study Closes End of May

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As a valued member of [Association Name], this is your final reminder.

TalentMap's State of Employee Listening in Canadian Municipalities – 2026 closes on end of May 2026. If your municipality hasn't registered yet, please act today. In just 10–15 minutes — with full anonymity guaranteed — you'll secure access to:

  - National benchmarking data on employee listening practices
  - The 2026 State of Employee Listening Strategic Report
  - Leadership and organizational insights from across Canada
  - An invitation to a findings session reviewing key insights from across all participating municipalities

After end of May 2026, the study closes permanently. Participating municipalities lock in their access to data that will define the standard for Canadian public service excellence.

Don't miss your window.

Learn More & Register — Closes end of May 2026:
https://talentmap.com/employee-listening-in-canadian-municipalities-2026/

Act now — contact the research team directly:
Sean Fitzpatrick
CEO & Research Practice Lead, TalentMap
sfitzpatrick@talentmap.com

---
Research conducted independently by TalentMap. Participation is voluntary, fully confidential, and carries no sales obligation or follow-up.
[Association unsubscribe & legal footer]


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EMAIL 3 — LAST CALL & DEADLINE / LONG VERSION (~300 words)
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SUBJECT LINE OPTIONS (choose one):
  A: Study Closes End of May — Final Reminder for [Association Name] Members
  B: Last Chance: Register Before End of May
  C: Time Is Running Out — Municipal Employee Listening Study Closes End of May

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As a valued member of [Association Name], this is the final call.

TalentMap's State of Employee Listening in Canadian Municipalities – 2026 closes on end of May 2026 — and we don't want your municipality to miss what will be the most comprehensive national benchmark of its kind.

WHY THIS RESEARCH MATTERS

Employee listening is increasingly critical to high-performing municipalities. Organizations that systematically gather, analyze, and act on employee feedback consistently outperform peers on engagement, retention, and service delivery. The 2026 State of Employee Listening Strategic Report will set the benchmark that Canadian municipal leaders reference for years to come.

WHAT PARTICIPATING MUNICIPALITIES RECEIVE

  - National peer benchmarking comparing your listening practices to municipalities of similar size and mandate
  - Early access to the 2026 State of Employee Listening Strategic Report before public release
  - A strategic roadmap to strengthen your municipality's listening culture
  - An invitation to a findings session reviewing key insights from across all participating municipalities

Participation takes just 10–15 minutes. Your municipality remains fully anonymous throughout. There is no cost.

IMPORTANT: After end of May 2026, the study closes — no exceptions. New participants cannot be accepted after the deadline. If your team has been waiting to register, please take five minutes right now.

Learn More & Register — Closes end of May 2026:
https://talentmap.com/employee-listening-in-canadian-municipalities-2026/

To register immediately or for any final questions, contact:
Sean Fitzpatrick
CEO & Research Practice Lead, TalentMap
sfitzpatrick@talentmap.com

Thank you for your commitment to [Association Name] and to public service excellence.

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Research conducted independently by TalentMap. Participation is voluntary, fully confidential, and carries no sales obligation or follow-up.
[Association unsubscribe & legal footer]


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END OF EMAIL CAMPAIGN PACKAGE
Produced for TalentMap | State of Employee Listening in Canadian Municipalities – 2026
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